2.1.3 Serifs
Roman type has serifs, whereas Gothic type does not. It is often assumed that the serifs make Roman type more legible, but this a dangerous generalization to make. A lot of research has been done in hopes of answering the question whether the assumption is correct. However, no clear answers have been found. The problem is that each study provided a comparison of a limited number of typefaces, resulting in various outcomes. Among others, Phillips (1977), Brachfeld (1964), Crossland and Johnson (1928), Pyke (1926) and Kerr (1926), agree that serif typefaces are more legible. Tinker and Paterson (1928) have not found statistically significant differences, while Ovink (1938) found some Gothics to be more legible than some Romans when read from a distance. Watts and Nisbett (1974) claim that Gothic type is more legible, citing the findings of Burt (1959) and Prince (1967). Zachrisson (1965) claims that the absence of serifs may make a letter less defined, but that this does not necessarily mean that the type has lower legibility. He argues that people were less familiar with Gothics in the 1930’s, when much of the comparative legibility research was done. Consequently, subjects had less reading experience with Gothic type than with Roman type. Moreover, a reader who sees a newly introduced typeface for the first time could conclude that it has been imported from elsewhere and should thus be mistrusted (in the 1930’s); unfamiliar becomes unwanted (chapter 4). Hartley and Rooum (1983) found results of research in this area to be non-conclusive.

As long as research produces contradicting results, it can not be assumed that serifs guarantee higher legibility. Interest in the possible benifits of serifs seems to have become less, since the notion has become widespread that differences in levels of legibility between typefaces are too small to have a relevant effect on reading performance anyway. Thus, one would think that little would be lost by using a Gothic typeface average in legibility rather than a highly legible Roman. Moreover, the survival of the fittest is thought to result in the disappearance of the less legible typefaces without scientific intervention (Søgren, 1995). This would imply that a popular design has become popular as a result of its functional qualities, but alas, it is impossible to check this assumption.


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